Pricing Based On Perceived Value

Are you frustrated with the math involved in calculating price based on estimating your labor on something you’ve never created before and factoring in overhead and profit when you have no idea what they are?

Or you put in numbers and a number pops out that is way too low or way too high?

And what about perceived value? Where does that come in?

And no one talks about what my competitors charge, doesn’t that count? Even a little?

I have a reputation in our industry as the Pricing Guru, having taught the pricing formula many times. I even developed a way to figure out a way to estimate annual sales which is critical in determining what the direct cost percentage is, the magic number that the direct cost gets divided by. Did I just lose you?

For years, I have calculated my price based on the job cost sheet, but have always adjusted it based on other market factors.

Now, I am happy to share with you other pricing strategies that do not involve calculating all of that.

Strategies that take into consideration other factors like value and competition, and next best thing.

Cool? Interested? Join me.

This lecture will give you solid examples of how to look at your pricing and what you are offering in a more holistic way. Taking in what the market is doing. And customer behavior.

Do you still need to know what your calculated price is? Yes. Otherwise, how do you know if the price the market is telling you to charge is profitable?

You are under NO obligation to sell anything ever, EVER, at a loss. Or at a break even point.

YOU are the boss. You are in control. You can say no. If the deal isn’t putting money in your pocket. It’s OK, I give you permission.

5 new strategies for you to put to work

To close more deals.

To make more money.

This lecture is only $30, and free for BAC members. For more information about BAC – www.balloonartistcollege.com/Rachel