• 8 weeks of training shared with you (taught by Rachel Porter) (Value $1000)
• 8 weekly Q&A calls with Rachel Porter (Value $800) (via video group chat)
• Lifetime access to the videos
• 3 months of access to BAC for free are included (Value $150)
• $100 credit for designing a Decor Menu through BalloonArtClipArt.com (1 fully customized Decor Menu) (Value $100)
• TWO hours of coaching sessions with Rachel Porter (Value $400)
• ONE hour of a strategy session with Zivi Kivi (Value $500)
• Total value $2950

Program content:

Week 1 – The Marketing Mindset – Solving problems with a balloon solution
Maslow’s Hierarchy of Needs
Understanding what is needed and what is wanted
Lifecycle events
Corporate events – galas/celebrations
B2B marketing campaigns
What is the need behind the need?

Week 2 – Finding the leads
Networking
Family and friends
Business associations – re-opening schedule
Community associations
Repeat clients
Observational
Homework:

Week 3 – Solving their problem
Mass media
Targeted
Writing effective marketing copy

Week 4 – Pricing
The basic pricing formula
Economics of supply and demand
Perceived value
Discounts and sponsorships
Cash flow
Hidden costs revealed in a rock solid interview

Week 5 – Proposals and Closing
Show and tell the story
AWE
Closing
Changes after closing
Invoices/contracts/agreements/deposits

Week 6 – Systems
Documenting the sale
Pulling inventory/ordering
Prep
Prep for on-site builds
Strike/recycling/being green
Follow-ups

Week 7 – Nurturing the client – Exclusively by Zivi Kivi

Week 8 – Year End Finances
Accounting systems
Profit and Loss statements
Recalculating DCP annually
Projecting growth and/or cost increases
Balance Sheet