Balloon Artists College Says You Might be Committing These

Six Common Mistakes In Marketing

Making mistakes is inevitable. You can’t avoid them completely, no matter what.

Most, if not all, of your mistakes can be great learning experiences. Learning from failure is frequently the key to success, improving your skills, and growing in various ways.

No one gets the exception card for errors, and even seasoned balloon artists make mistakes. If you’re afraid of making one, relax. It’s human, and you’ll be laughing about it 6-12 months later.

Balloon business owners’ mistakes are mostly related to other things besides marketing. But now that you’re reading this, you’re probably interested in which of these troublesome marketing bloopers you often commit in your biz.

Common Mistakes In Marketing Your Balloon Business

Once your business is up and running, it would be best if you focused on developing an effective marketing strategy. This is important for almost any business’s growth and long-term profitability.

Marketing is a complicated business skill, especially for inexperienced entrepreneurs who are more enthusiastic than knowledgeable.

No business owner has a flawless first marketing campaign. Even if you’re an experienced marketer or entrepreneur, you won’t be able to perfect your campaign until you have data to back it up.

Speaking of data, I’ve noticed six common errors that balloon biz owners make in marketing.

1. Your marketing strategy didn’t convert.

Let’s say you have a marketing strategy that is, for the most part, failing. You don’t see the expected results, and your return on investment (ROI) is either negligible or negative.

I’m going to assume that this isn’t just a gut feeling or an initial reaction; you’ve done the research and can objectively demonstrate that your marketing strategy isn’t working.

One clear example is when you’ve proven that people enjoy your balloons. People bought from you over the last few seasons, but they seem to lose interest over time.

Then you try various things, like showing them amazing balloon designs, and you prove that when you show them something cool, they get interested again and ask for your card. They are excited.

But this strategy didn’t convert… so this leads us to the next mistake – your product is not priced properly.

2. Your balloon pricing is not strategic.

A good price for a balloon does not necessarily mean it’s cheap or expensive. Rather, the prices should be well thought-out.

When you are in the balloon world, deciding on the price is one of the most important decisions you should make. The prices can make or break your business.

Consumers primarily seek the best value, which is not always associated with the lowest price. With this in mind, pricing your products and services competitively in the market can help your brand win a customer’s business.

Competitive pricing is especially effective when your company provides something the competition does not.

To learn more about how to price your balloons wisely, check this podcast, Re-Engineer Your Pricing, today.

Let’s say you have a marketing strategy that is, for the most part, failing. You don’t see the expected results, and your return on investment (ROI) is either negligible or negative.

I’m going to assume that this isn’t just a gut feeling or an initial reaction; you’ve done the research and can objectively demonstrate that your marketing strategy isn’t working.

One clear example is when you’ve proven that people enjoy your balloons. People bought from you over the last few seasons, but they seem to lose interest over time.

Then you try various things, like showing them amazing balloon designs, and you prove that when you show them something cool, they get interested again and ask for your card. They are excited.

But this strategy didn’t convert… so this leads us to the next mistake – your product is not priced properly.

3. You did not have a good conversation with the potential customer.

Building a trusting relationship with customers is a simple yet tricky task.

Businesses that fail to provide quality customer service risk losing current and potential customers to the competition. Negative word-of-mouth can devastate a business’s reputation, causing potential customers to look elsewhere.

A poor conversation with a customer makes you more reluctant to bargain and thus can cost you sales.

This leads us to the next mistake: feeling bad about the customer encounter.

4. You feel bad about a bad encounter.

When you experience rejection, you usually see it as a bad encounter. But that’s completely normal.

Rejection opens up new perspectives for you. It can cause you to pause and reconsider your goals and how you attempt to achieve them, for example, by rethinking your marketing, pricing, or the services you offer…

Another bad encounter is a complaint.

Complaints always have the same theme: something that was supposed to happen did not happen. Something didn’t work – it could be a balloon drop that didn’t work, you were late to set up, or you missed a delivery.

Your service did not meet your client’s expectations; your client expected X, but you delivered Y. These mishaps allow you to improve. In this case, the idea is to look around with fresh eyes and consider new ways to achieve the same goal.

5. You have a poor-quality website.

It’s supposed to be a booking page, not a sales page.

One of the many mistakes you may not notice is making a booking page too salesy, thus making it an unattractive website.

Let’s say you’ve had a great conversation with a customer, and they are good with your price. Then they go over your site to check. Unfortunately, they see a sales page instead of a beautiful booking page.

They get scared. They become hesitant to book you and get someone else instead of you. Having a bad website kills the entire experience of buying a product.

Here are my quick tips for identifying whether you have a bad website:

– The flow of information is not easy to understand.
– You ask for the customer’s name before they get to anything else on your website. (That’s scary and unnecessary.)
– The site has a sales(y) page vibe.

A good balloon business website should be simple and easy to navigate. This leads us to the sixth mistake…

6. Not realizing that sometimes simpler is better.

It is common to overthink things, especially when you want to offer the best. This is why you most likely exaggerate things to a point where you do not know where to stop.

Keeping it simple means things like keeping your website simple.

When someone visits your website, they should be able to find what they’re looking for quickly and easily. This is the experience you can give your visitors with a simple website design.

Sites with simpler designs generally load faster than sites with overly complicated designs. And because page speed greatly impacts everything, from how your website ranks in organic search results to your bounce rate and the type of experience you provide for your visitors, it’s something you should pay attention to.

You do not need to complicate the forms on your website and scare your customers. Giving your customers a convenient way to order from you is a plus.

It’s ideal to have an informative and helpful website, but don’t get so swamped trying to include everything, or you will end up with a busy, overly complicated one.

Whatever you do, remember to keep your website as simple as possible.

(Did you know that BAC has a course that offers WordPress training where you will learn about the basics of building a website? Click here to learn more.)

It is important to know that…

Marketing is essential for your business because it raises customer awareness of your products or services. It engages them and assists them in purchasing. As part of your business plan, a marketing plan also helps create and maintain demand, relevance, reputation, competition, and so on.

What separates successful balloon biz owners from those who are not?

The successful ones learn from their mistakes and apply what they’ve learned, whereas the losers repeat their mistakes or do nothing. Always remember that you can never go wrong if you’re learning.

“Unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default,” – J. K. Rowling.

Now you ask, why are these tips all-import guide you guidance to handle your business well and improve it as you go along?

PS. Did you know that Zivi Kivi offers a FREE GIFT course that includes TONS of practical tips on increasing your fees and negotiating with your customers? Click HERE.