AHOD 7th September 2023



  • Benefits and drawbacks of having a Facebook fan page

  • Building a community through Facebook groups

  • Examples of businesses using Facebook groups effectively

  • The concept of heart-centric marketing and dedicating time to marketing efforts

  • The need for effective marketing tools, such as CRM (Customer Relationship Management) software or autoresponders

  • The options for accepting payments and deposits, including the choice between credit cards and platforms like Zelle or Venmo

  • The need for contracts, especially for larger clients, and the differentiation between services that require contracts and those that don’t

  • Recommendations for CRM (Customer Relationship Management) software options suitable for the business, such as HoneyBook, 17hats, and Dubsado

  • The use of email marketing tools within Gmail, such as Mixmax and Boomerang, for pre-sales communication and email scheduling

  • The balance between using images and text in email marketing to engage recipients effectively

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