AHOD 7th September 2023

TOPICS:

• Benefits and drawbacks of having a Facebook fan page

• Building a community through Facebook groups

• Examples of businesses using Facebook groups effectively

• The concept of heart-centric marketing and dedicating time to marketing efforts

• The need for effective marketing tools, such as CRM (Customer Relationship Management) software or autoresponders

• The options for accepting payments and deposits, including the choice between credit cards and platforms like Zelle or Venmo

• The need for contracts, especially for larger clients, and the differentiation between services that require contracts and those that don’t

• Recommendations for CRM (Customer Relationship Management) software options suitable for the business, such as HoneyBook, 17hats, and Dubsado

• The use of email marketing tools within Gmail, such as Mixmax and Boomerang, for pre-sales communication and email scheduling

• The balance between using images and text in email marketing to engage recipients effectively